The brand was founded by Maurizio Modica and Pierfrancesco Gigliotti in 1999. Initially specializing in men’s sportswear, the brand later expanded its production to include Prêt-à-porter for men and women. Characters wearing Frankie Morello include Australian singer Kylie Minogue, Nicki Minaj, Lady Gaga, Jason Derulo, Lindsay Lohan, Demi Lovato, Taylor Swift
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